Do Online Marketing Experts Sabotage Our Efforts?

Have the 'marketing experts' online succeeded in creating an internet version of the rat race? As everybody knows perceived experts in any field are closely watch and highly regarded. Online entrepreneurs are no different in how they regard any perceived internet marketing guru. This faith in their knowledge is never more evident than during any new product launch. Typically any new release has everybody scrambling to purchase the latest software, system or strategy. The problem here is that most of these products are new 'discoveries' that go counter to previous products that they sold. Online entrepreneurs now find themselves taking a whole new direction in their business thereby walking away from any previously invested efforts.

Let's have a look at the product launch 'cycle' can cause online entrepreneurs to continue changing directions leading to an increase in frustration and a decrease in their results.

'Guru's' Change Direction

Every new product launch 'presents' a different or improved version of the way we are currently conducting business. Of course whatever is being presented has to be different otherwise there would be little incentive for people to make the purchase.

We the 'Rats' Follow Them

Generally the promotional process involves explaining the need for the change being introduced. As a result the current tactics being used are criticized and dismissed as being ineffective, much like the previous product launch. In essence it is time for us to change direction in the way we do things and start over, again.

Their Products Are Purchased

Of course after the convincing reasons as to why the change is needed to be made, people abandon their 'former' approach, purchase the 'updated' product and begin a new cycle. All is not lost however, since the product creator has (once again) made a profit!

New Efforts Are Invested

Now people redirect their focus and efforts on implementing or utilizing their new product purchase. Needless to say previous efforts are now forgotten as is the loss of time and energy that has been invested. A fresh start is being made with renewed enthusiasm and hope until...

New 'Guru' Discovery

Online entrepreneurs are greeted with yet another 'recent' discovery where another marketing guru has once again 'cracked the code' and uncovered another flaw in the current system. At this point people listen to the pitch, make the purchase, and start all over again. Lost in their freshly stoked enthusiasm is the fact that their inconsistent efforts are doing little towards gaining them significant results in their businesses.

Internet marketing experts carry much influence with online entrepreneurs so much so that people are willing and eager to purchase every new product the experts create. It is typical that with every new product launch by a high profile marketing guru, people line up to purchase and use whatever has been created. Sometimes however, whatever is being promoted goes completely counter to a product previously created. This can result in a complete change of direction for many businesses resulting in the loss of any gains made or efforts invested. Now this is not to say this is the case every time but more to note the influence the well regarded marketing guru possesses. It is up to the individual to find the helpful nuggets as they are presented but it does not always require complete or wholesale changes. Internet marketing will continue to evolve and we as marketers must be willing to do the same, but this can and in most cases, should be done a little bit at a time.

How to Sell Personal Development Products Online - A Reiki Case Study   How to Do the Best Product Launch   Choosing the Message of Your Product Launch Campaign   How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   

Product Launch Formula - Creating Pre-Launch Content That Drives Your Online Sales

When you follow big online product launches, you should always be be analysing the launch content, and not just admiring the content itself. You can learn a lot tricks of selling info products online just by analysing the launches

It's absolutely a crucial element of product launch formula 3 that you get empathy with and from your list. The key to getting a great launch is to make people feel that you know the position you are in, that you've been there before... and that you can create the solution to your followers' problems.

People like to buy from other people, not big faceless corporations. As such, you must show yourself to be a person who has been in similar situations, or else you are doomed before you put your sales page up!

In Product Launch Formula 3, you'll be shown how to elicit your common frustrations and fears that you share with your launch list and why you need to be referring to them very subtly in your pre-launch content. But you shouldn't overdo it and make obvious statements - you can hint that you felt them same, without having to say it.

There is more to creating pre-launch content than just making videos. You really need to know what you're trying to achieve, and then hit those emotional trigger points in your list. Great content will flow once you know what you're trying to achieve in your content.

Without knowing what the point of your pre-launch material is, you can't create content that sells your product. PLF 3 is designed for if you are serious about building an online bonus and selling information products online. As always, you should aim to deliver value to people at all times, which is the best way to demonstrate your expertise and create trust and reciprocity.

There isn't a one solution fits all outcome to content creation. You'll learn how to determine the best medium for your content and your email list through PLF 3. Different launches, niches, demographics will need different styles of content - so you will need to review the section on how to figure this out.

Other things will be more important than you can guess when producing content for your launch process. For example, getting the technical aspects in place so you can create content quickly in response to blog comments. Since you need to create it "on the fly", you don't want to be stuck with 24 hours of work to get 5 minutes of video out to your list. Failing to deliver content as you promised is probably the biggest mistake you could make!

Once you have looked at prelaunch material in Product Launch Formula 3, you will discover other techniques, tactics and processes to ensure your online launch goes well. This is a system for creating a stable business with assets, not a fly-by-night, once-off money maker.

Other techniques include spacing out your content so that you build anticipation, encouraging commenting on your blogs so that you build social proof, and communicating regularly with your email list so that you build a relationship before you start to sell.

How to Sell Personal Development Products Online - A Reiki Case Study   How to Do the Best Product Launch   Choosing the Message of Your Product Launch Campaign   How a Product Launch Manager Can Help You Take Your Business to the Next Level   

Pointers on How to Market a New Product Online Successfully

There is a lot of tension and pleasure involved when launching a new product online. People may think that excitement is only for the brick-and-mortar businesses, but internet business could be quite overwhelming too. In fact, it may even be more thrilling thinking of how wide the range of your prospective clients may be. Imagine, you're not only covering the local market, you are marketing the whole world!

This overwhelming fact may sometimes be detrimental to starting a business, or launching an existent one online. There are instances when entrepreneurs drown in excitement and fail to double check their websites before the product's launch date. Imagine if you were the business owner who forgot to connect your payment button to your payment processor, how many potential clients would have vanished in thin air?

This is why it is very important to carefully plan on how to market a new product online. Before you finally launch your product, make sure to consider some very important things.

First, double-check (or even triple-check) your sales page. Proofread and make sure that everything is spelled correctly and your sales material is grammatically sound. These two are very crucial in building your business's credibility. You certainly would not want to make it look like a 5-year old is conducting your business, right? More often, the choice of words and the tone you put in them give the customers a basic impression of what kind of business you run. If you use the right words, you can easily arouse prospective clients' interest and the next thing you know, they are sending orders willingly to your site. It is very much like meeting new people. Don't you get impressed by people who know when to say the right things and how to speak well?

Another thing you must make sure functioning is your payment button. Make a test purchase before launching your product. Ensure that all your links are properly connected. This is an online business. Make sure that your website is working as to how it is expected to.

Next thing you must consider on how to market a new product online is your price. Think about it. Compare it with competitors. Is your product too costly or cheap? Consider all your expenses including shipment and delivery. A lot of people commit the mistake of overcharging or undercharging because they fail to consider these factors. Make sure that you have all your expenses and profit covered without having to go out of the competition, setting your price too high. Offering a lower price invites more customers, of course. But setting it too low will spell your loss. Survey the average and be somewhere in that range.

Lastly, you have to ask yourself whether your server is capable of your ideal traffic. If you have prepared a massive advertising campaign, then it is expected that you will receive a lot of traffic. Can your server handle the load? Some entrepreneurs forget the resources allotted to them by their hosting provider. This could be detrimental to your business. You would not want to shut customers up just because you went over your available bandwidth, right?

How to Sell Personal Development Products Online - A Reiki Case Study   How to Do the Best Product Launch   Choosing the Message of Your Product Launch Campaign   How a Product Launch Manager Can Help You Take Your Business to the Next Level