When you follow big online product launches, you should always be be analysing the launch content, and not just admiring the content itself. You can learn a lot tricks of selling info products online just by analysing the launches
It's absolutely a crucial element of product launch formula 3 that you get empathy with and from your list. The key to getting a great launch is to make people feel that you know the position you are in, that you've been there before... and that you can create the solution to your followers' problems.
People like to buy from other people, not big faceless corporations. As such, you must show yourself to be a person who has been in similar situations, or else you are doomed before you put your sales page up!
In Product Launch Formula 3, you'll be shown how to elicit your common frustrations and fears that you share with your launch list and why you need to be referring to them very subtly in your pre-launch content. But you shouldn't overdo it and make obvious statements - you can hint that you felt them same, without having to say it.
There is more to creating pre-launch content than just making videos. You really need to know what you're trying to achieve, and then hit those emotional trigger points in your list. Great content will flow once you know what you're trying to achieve in your content.
Without knowing what the point of your pre-launch material is, you can't create content that sells your product. PLF 3 is designed for if you are serious about building an online bonus and selling information products online. As always, you should aim to deliver value to people at all times, which is the best way to demonstrate your expertise and create trust and reciprocity.
There isn't a one solution fits all outcome to content creation. You'll learn how to determine the best medium for your content and your email list through PLF 3. Different launches, niches, demographics will need different styles of content - so you will need to review the section on how to figure this out.
Other things will be more important than you can guess when producing content for your launch process. For example, getting the technical aspects in place so you can create content quickly in response to blog comments. Since you need to create it "on the fly", you don't want to be stuck with 24 hours of work to get 5 minutes of video out to your list. Failing to deliver content as you promised is probably the biggest mistake you could make!
Once you have looked at prelaunch material in Product Launch Formula 3, you will discover other techniques, tactics and processes to ensure your online launch goes well. This is a system for creating a stable business with assets, not a fly-by-night, once-off money maker.
Other techniques include spacing out your content so that you build anticipation, encouraging commenting on your blogs so that you build social proof, and communicating regularly with your email list so that you build a relationship before you start to sell.
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